Mountain Goat is the company of an outdoor instructor, team leader and wild camping guide, named in part by the fact that he is a Capricorn.
A light-hearted look was needed to attract an clientele who want an enjoyable day in the mountains and not shouted at by a drill sergeant.
We came up with a Mountain Goat character, merged it with a rough and ready logo style and then covered it with boot prints and dirt… what else do you want in the Lake District! The client loves it so look out or it when you’re climbing Scafell Pike!