'Kurin' is a new brand for Japanese martial arts supplier Nine Circles. We wanted the look to be modern and fresh but reflecting the history and traditions of Japanese kenjutsu (swordsmanship). We created an 'ink swathe sword' icon to mirror Japanese calligraphy but kept it sharp and slick. The text was modern but deliberately kept blocky and simple to mirror Japanese design with an embellishment of the kanji for 'Kurin'. The brand is a great success and the client is very happy indeed... we're just glad they liked it... those things are sharp!!!