Being a personal gym trainer today is a competitive business. In order to put yourself ahead of the game more and more trainers are making themselves a brand as a platform to market themselves and sell branded products.
This logo was created for a client known as ‘Gobbo’ (don’t ask lol!). She is a powerhouse whose strength could give most guys a run for their money. In view of this we decided to use the head of a lioness denoting female power and strength. We then comped it into a quirky fun logo with a modern typeface and a fresh colour palette.