For over 10 years Too Much Black Coffee have designed and redesigned the titles and television look for Channel 5's UK Strongest Man. This year they took the brand to literally the next stage and made it a great event with over 15,000 tickets sold for a three day strongman spectacular, again filmed for Channel 5, in St Albans.
These Strongman are colossal and fantastically strong so we wanted a sequence that showed this. We shot the strongmen in the BBC studios Belfast... we needed the space... the guys are HUGE!! From there we composited them into iconic UK locations, breaking, smashing and crushing things in true giant fashion, ending with a solid, heavy, metallic logo weighing 100 tons!
The new brand/ look has gone down brilliantly with fan, client and broadcaster alike, achieving fantastic ratings!